Report Proves Charitable Giving Outpaced Economic Growth in 2011


Atlas of Giving recently announced results from its 2011 report on charitable giving.  The report outlines charitable giving in the United States from 2011 and details how giving expanded at a faster rate than overall economic growth for the year.  According to the report, total giving to U.S. nonprofits rose 7.5% in 2011, an increase of $24.2 billion over the 2010 total of $322.69 billion and its forecast shows that overall giving is expected to grow 3.9% in 2012 to $360 billion, a slower rate than 2011 growth.

“2011 giving growth was fueled by strong stock market performance through July, low interest rates, an improving economy, modest inflation, and aggressive solicitation” Rob Mitchell, Atlas of Giving CEO, said.  “However, the increase was not enjoyed by all nonprofits.  Organizations that rely on many small gifts from many small donors are still greatly impacted by the effects of continuing high unemployment.”

The forecast is expected to change as events unfold during the year.  Natural and man-made disasters, economic events, and many other things affect the velocity and trajectory of charitable giving results.  The Atlas of Giving actively monitors the factors affecting giving and provides monthly updates of the forecast to account for these. Read the rest of this entry


Last Chance To Fulfill A Wish With The Sexiest Woman In The World

Last Chance To Fulfill A Wish With The Sexiest Woman In The World

Named “the sexiest woman in the world” in 2010 in a poll taken by Esquire magazine, Emmy®-nominated actress Christina Hendricks is reaching out in a final push to help raise $500,000 for the Make-A-Wish Foundation by November 30.

The first 10,000 participants to donate $20 before the deadline will receive a LATISSE® (bimatoprost ophthalmic solution) 0.03% free trial certificate to take to a doctor to determine if LATISSE® is right for them.

A campaign inspired by the tradition of blowing on an eyelash to make wishes come true, the LATISSE® Wishes Challenge has helped raise more than $390,000 for the Make-A-Wish Foundation, since its launch in June, but $110,000 is still needed to meet the campaign goal and help grant a wish in every Make-A-Wish® chapter across the country.

With only 1 day left until the campaign’s close, Hendricks, most known for her role as Joan Holloway in the AMC cable television series Mad Men, in partnership with Allergan, Inc. the maker of LATISSE® (bimatoprost ophthalmic solution) 0.03%, is urging women to help by donating a minimum of $20 at

In an exclusive interview, Hendricks discusses her involvement with the Make-A-Wish Foundation through the LATISSE® Wishes Challenge and why your donation can make a difference. Read the rest of this entry

Legendary Musicians…with Animals?


Brigitte Bardot, photo by Terry O'Neill

Rational Animal, the New York City-based non-profit organization dedicated to creating media and special events to help improve the lives of at-risk animals, is issuing a unique set of 10 fine art mini-print blank notecards featuring black and white photography of music legends with animals.

These fine art notecard sets will make great gifts for any music lover, animal lover or photography lover!

The legendary Morrison Hotel Gallery photographers and their estates who have donated their high quality images to this special set include: Terry O’Neill, Henry Diltz, Robert Whitaker, Curt Gunther, Timothy White, Neal Preston, Herman Leonard, Frank Stefanko and Ken Regan. Musicians featured with pets include: John Lennon, Brigitte Bardot, Billie Holiday, David Bowie, Bob Dylan, Robert Plant, The Beatles, Patti Smith, Neil Young and Nelly.

*Notecard sets are $20 and are available for purchase online at The Morrison Hotel Gallery website HERE

100% of all sales will go directly to support Rational Animal programs for at-risk animals.

Innovative Ways to Give Without Giving This Holiday Season


As the economy continues to squeeze donors, a recent report conducted by Campbell Rinker showed disturbing results—that nearly 7 in 10 Americans say they will give more sparingly to charities in the coming months. As a result, people are looking for other ways to support their favorite causes this holiday giving season.   Here are five ways people can “give without giving”:

Shop online. works with more than 2,500 retailers (including Amazon, Gap, Target, Staples and Macy’s) to give a percentage of almost every purchase back to the shopper’s favorite charity.  In addition, GoodShop lists more than 100,000 coupons so that shoppers can save money and do good at the same time!  GoodShop currently works with more than 102,000 charities and schools.  They can provide you with a list in your area. See how it works here!

Redeem credit card points. Ask members to turn their unused credit card points into a charitable donation to your cause. Both American Express and Citi Card offer this program.

Dine out: works with more than 10,000 restaurants across the country and each time you dine, up to 6% of what you spend is donated to your favorite charity. They can provide you a list of restaurants in your area. Read the rest of this entry

Vote for Everyday People Changing the World


CNN, the worldwide leader in news, announced the Top 10 CNN Heroes for 2011, recognizing everyday people who are changing the world.

Hosted by Anderson Cooper at the Shrine Auditorium in Los Angeles, CNN Heroes: An All-Star Tribute will honor individuals who are making extraordinary contributions to help improve the lives of others.

Voting for the “CNN Hero of the Year” can be done at  and will run through Wednesday, December 7, at Midnight PT.

CNN Heroes: An All-Star Tribute will air LIVE on CNN at 8:00 PM ET, on Sunday, December 11. Since its inception, “CNN Heroes” has received over 40,000 submissions from more than 100 countries.  Each of the Top 10 CNN Heroes will receive a $50,000 grant and one of the honorees, as voted by fans across the globe, will be named the “CNN Hero of the Year”, receiving an additional $250,000 grant to further aid their cause. During the live broadcast, the Top 10 CNN Heroes will each have their story told by a celebrity.

“Over the past five years, the CNN Heroes Initiative has profiled more than 150 heroes and honored 50 everyday men and women from around the world for their tireless efforts to improve the lives of others,” said Jim Walton, President of CNN Worldwide. “We hope to empower these selfless individuals to persevere in their humanitarian efforts to create progress, and are proud to share the stories of this year’s Top 10 Heroes.”

Previous CNN Heroes have gained global recognition and earned increased support, allowing them to make an even greater difference. For example, last year’s “Hero of the Year,” Anuradha Koirala, was honored by actress Demi Moore. Moore’s organization, the DNA Foundation, later partnered with the CNN Freedom Project for a documentary on Koirala’s project “Maiti Nepal”, which details her efforts to end human trafficking. The DNA Foundation will also fund future Maiti Nepal prevention efforts.

CNN’s 2009 “Hero of the Year”, Efren Peñaflorida, saw his pushcart classroom model replicated more than 50 times by different organizations and institutions across the Philippines. He can also be seen hosting his own search for heroes on the Philippine television show “Ako Mismo” (“I Myself”), which features people working in the Philippines to better the lives of others.

Those interested in learning more about the 2011 honorees and casting their vote for “Hero of the Year” can visit online or on their mobile device. For the latest updates, follow CNN Heroes on Facebook and Twitter.



Sun Shades Designed to Combat Blindness


Designed right in the heart of Southern California, SHAUNS SHADES gives visibility to those in areas with no access to eye health care or glasses.

More than 285 million people around the globe suffer from the challenges of visual impairment; they are blind or have low vision because they have no access to basic eye health care. Visual impairment hampers performance at school, reduces employability and productivity, and generally impairs quality of life. Yet, the treatment of the vast majority of these cases is just a simple pair of glasses.

SHAUNS SHADES proposes a simple solution to combat this problem. For each pair of sunglasses they sell, SHAUNS SHADES’ BUY ONE GIVE SIGHT campaign will donate a pair of glasses to someone in need.

Created to empower consumers to solve the problem of visual impairment, Shaun was motivated by his own use of corrective lenses and inspired by the thought that had he lived in an area without access to eye healthcare or glasses, he would be blind.

Patients living in regions with a shortage of eye health care services are identified, administered an eye exam and then fitted with the gratis glasses. This one pair of glasses may allow a child to stay in school, help an individual become more productive on the job or provide the simple joy of being able to see clearly again.

In essence, when you purchase a pair of SHAUNS SHADES it triggers one more pair of glasses into existence; this pair destined for the face of someone in need.

SHAUNS SHADES are designed in the heart of  Southern California and made in Italy using the highest quality materials, including world renowned Carl Zeiss lenses, to ensure the highest visual performance and craftsmanship in each and every pair of sunglasses.


SHAUNS SHADES was founded by a Scottish transplant, who was inspired by the entrepreneurial spirit of California and moved by the issue of visual impairment. It’s the world’s first premium sunglasses company created to give sight as well as style. For more information visit

30 Ways in 30 Days – Make Doing Good A Habit


TakePart LLC, the online social action network of the film entertainment company Participant Media (Food, Inc., Waiting For Superman, Inconvenient Truth) recently launched “30 Ways in 30 Days,” an interactive social action monthly calendar that encourages people to engage in timely charitable causes and make doing good a daily habit.

The calendar provides individuals with daily, easy and actionable ways to get involved with non-profits and “act” on an important issue such as hunger, homelessness, water scarcity and world peace.

The one action per day calendar includes opportunities for supporters to earn tangible rewards and win great prizes – most of which give back as well, all while raising awareness about important issues and supporting charities who are on the ground fighting to make a difference.

Make doing good a daily habit! Visit

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media.  Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.

Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives.  For each of its projects, Participant creates extensive social action and advocacy programs which provide ideas and tools to transform the impact of the media experience into individual and community action.  Participant films include THE KITE RUNNER, CHARLIE WILSON’S WAR, DARFUR NOW, AN INCONVENIENT TRUTH, GOOD NIGHT, AND GOOD LUCK, SYRIANA, STANDARD OPERATING PROCEDURE, THE VISITOR, THE SOLOIST, FOOD, INC., THE COVE, THE INFORMANT!, THE CRAZIES, OCEANS, FURRY VENGEANCE, CASINO JACK AND THE UNITED STATES OF MONEY, COUNTDOWN TO ZERO, WAITING FOR “SUPERMAN,” and the upcoming releases FAIR GAME and CANE TOADS: THE CONQUEST.