American Heart Association Offering 16 Healthcare Scholarships to Multicultural Women


As the #1 killer, 1 in 3 women are at risk of heart disease!  And studies show that the numbers for multicultural ethnic groups are disproportionate to their Caucasian counterparts.

The American Heart Association’s Go Red Multicultural Scholarship Fund, sponsored by Macy’s, will award 16 – $2,500 national scholarships to multicultural women interested in healthcare careers. Application deadline is Wednesday, Nov. 30.

The Go Red Multicultural Scholarship Fund was created to support the efforts of the American Heart Association and reach women of diverse backgrounds with heart-health information and resources.

“Ethnically and racially diverse women are needed in the healthcare field because they have a deep understanding of the needs of their communities and can make a unique connection with the persons they care for.” Eva Gomez, MSN, RN, Staff Development Specialist, Department of Nursing, Children’s Hospital Boston, MA, Go Red Spokesperson, and heart disease survivor.  READ MORE

Source: The American Heart Association

Advertiser: Macy’s


Scholarship Opportunity: Brinker International/UNCF Scholarship Program Supports Undergraduate Culinary Arts Students


The newly created Brinker International/UNCF Scholarship Program will award scholarships valued up to $2,000 to qualifying students majoring in culinary arts or other foodservice-related industries. Application deadline is Thursday, Dec. 29.   

The program will help reduce financial barriers to higher education for low-income, diverse college students. Eligible students must have a cumulative GPA of 3.0 or higher, be enrolled full-time at a UNCF or other accredited four-year college or university, have a financial need and submit an essay on their interest in the foodservice industry.

“UNCF is sincerely grateful to Brinker International for their support of our higher education mission,” said UNCF Area Development Director Diane Stephenson. “This scholarship will help ensure deserving, yet financially disadvantaged students can attend college and obtain the skills and knowledge to have successful careers in the foodservice industry. We salute Brinker for their investment in our nation’s youth.”

“Brinker’s commitment to diversity and inclusion at a company-wide level inspires our team members’ dedication to each other, our guests and the communities we serve,” said Doug Brooks, president, CEO and chairman of Brinker International. “Our partnership with UNCF furthers this commitment, while serving to encourage students’ continued interest of pursuing careers in the foodservice industry.”

For more information visit (“For Students” section) or contact UNCF Program Services at (800) 331-2244. To support UNCF scholarships or other programs, please visit

About UNCF

United Negro College Fund (UNCF) is the nation’s largest and most effective minority education organization.  Its mission is to serve youth, the community and the nation by supporting students’ education and development through scholarships and other programs; strengthen its member colleges and universities; and advocate for the importance of minority education. Since its inception, UNCF assistance has enabled more than 350,000 students to graduate from partnering colleges and universities.  Today, UNCF administers more than 400 programs, and supports more than 60,000 students at more than 900 colleges and universities across the country. Learn more at

Source:  United Negro College Fund  Dallas/Ft. Worth Chapter

Advertiser: Brinker International

About Brinker International

Brinker International, Inc. (NYSE: EAT), is one of the world’s leading casual dining restaurant companies, serving more than 1 million guests daily. Founded in 1975 and based in Dallas, Texas, Brinker owns or franchises more than 1,500 restaurants in 32 countries and two territories. Brinker restaurant brands include Chili’s® Grill & Bar and Maggiano’s Little Italy®. Brinker also holds a minority stake in Romano’s Macaroni Grill®. For more information, visit


The Check Is In The Mail, But It Depends on Whom You Ask


Exactly how relevant is the U.S. Postal Service (USPS) to the business world when it comes to payments? Not very, according to business users who’ve flocked to the company’s vCheck solution, enabling ready-to-print checks processed via the Web and rendering the phrase, “the check is in the mail” as irrelevant.

But the same may not be said for nonprofits who are protesting Congressional plans to gradually phase out USPS discounts they receive for mail appeals and other materials.

Lawmakers are concerned about huge deficits faced by the Postal Service, which lost $10-billion last year.  Darrell Issa, a California Republican and the chairman of the House Oversight Committee said recently that mail volume has dropped 20% during the last five years because of new technology.  In addition to talks about no Saturday delivery and the closing of some USPS branches, Issa introduced a bill that would gradually eliminate the discount charities receive. Sen. John McCain, the Arizona Republican, proposed similar legislation.

Businesses can rely on services such as Serrvistree, to continue business despite USPS cutbacks, however, charities currently pay 26% less, on average, than businesses to send direct-mail solicitations and other communications to supporters.

Those mailings are important for many charities.  While electronic appeals have taken off in recent years, few large nonprofits have found anything as effective for fund raising as direct mail.

The lung association raises $31-million a year from direct mail and says it now spends $6.3-million on postage; Special Olympics raised $35-million from direct mail last year.  Both organizations sent a letter of protest to Mr. Issa.

There is an assumption that nonprofits can simply move all of their fund raising online but be assured that if online fund raising were as successful as direct mail, with a substantially lower cost, it would not take a spike in postage rates for them to change their strategies.

While many for profit businesses are turning to technology services to conduct banking and payment processing operations, charities still rely on non-tech savvy donors and are eager to hear the phrase “the check is in the mail!”


Celebrities Join Together to Help 3,000 Women Start Their Own Businesses


High-profile celebrities Demi Moore, Cindy Crawford, Jason Alexander, Emma Watson, Kelly Rutherford, Anna Lynne McCord and many more have pledged their commitment to joinFITE.

joinFITE (Financial Independence Through Entrepreneurship) was created to release the untapped potential of women through entrepreneurship.   To date, joinFITE has funded over 5,000 women and strives to reach 25,000 over the next two years. The Lend Your Hand campaign aims to raise funds over the next six weeks that will help 3,000 women around the world in starting their own businesses.  To be part of this effort, visit  and guess which celebrity is lending his or her hand.  By doing so, you not only get a free $1 microloan to direct as you choose, but you will also be entered to win great prizes just for taking the time to participate. Prize winners will be determined through a drawing and announced at on November 18. READ MORE

Questioning the Sincerity of October “Do-Gooders”


Each year, I’m reluctant to write stories or provide additional publicity to entities wanting to show how “socially responsible” they are during the month of October.  True philanthropy is a year-round commitment, not a one-month lure to increase sales of products that are simply re-branded and re-packaged in pink.   I often times question the sincerity of companies behind “pink” products and wonder if it’s just a way for them to look charitable and improve their image while making a profit.

For a nonprofit, every penny counts, so by no means am I against the support of breast cancer and the viable organizations that raise money and awareness for the disease. In fact, each October I am in awe of their marketing strategy and reminded just how effective and valuable marketing and public relations are in persuading consumers to do exactly what you want them to do.  The influence it must take to get the entire NFL and their big, burly football players to wear pink on national television…well, let’s just say marketing geniuses!

Knowing that heart disease, a cause supported by the American Heart Association, is the #1 killer of women, it baffles me how such an empire has been built on a misconception – with no fault given to the Susan G. Koman Foundation or other cancer research and awareness foundations, because let’s face it, they are the crème de la crème when it comes to marketing and raising money for their cause, as it should be.

I can go on and on about this topic and my discernment for those looking to make a quick buck on the shoulders of a cause…..but I won’t.  Instead, I’ll just encourage other nonprofits (large and small, national and local) to examine the tactics of cancer research and awareness foundations who join together, at least for the month of October, to share in the wealth of donations that support their cause and benefit the greater good.

As for the October “do-gooders” who don’t want to be out-done, overshadowed, or left behind so have jumped on the bandwagon of so generously donating a portion (however small) of their October sales to “the cause”, I hope that this is just the beginning of a more robust, comprehensive social awareness plan that allows you to truly stand up and fight for humanity. READ MORE

Ten Philanthropists recognized for their Good Will and Giving


Recipients of the 2011 Carnegie Medal of Philanthropy, which recognizes philanthropists who, like Andrew Carnegie, believe in dedicating their private wealth to the public good, will receive Carnegie Medals at an invitation-only ceremony at the New York Public Library on October 20th.

The Carnegie Medal of Philanthropy, now in its 10th year, is awarded every two years to individuals and families in recognition of their exceptional and sustained records of philanthropic giving as well as the important and lasting impact their philanthropy has had on a field, nation, or on the international community.

The ceremony will be hosted by Christiane Amanpour, anchor of ABC News’s “This Week” and former chief international correspondent at CNN.  The philanthropic activities of this year’s Carnegie Medalists span the globe and include pioneering support in education, culture, art, international peace, justice, science, citizenship, research, healthcare, technology, and the environment. READ MORE

List of America’s Top 400 Charities released


The Chronicle of Philanthropy recently released The Philanthropy 400, an annual list of America’s top charities that raise the most from private sources.  Charities on the Philanthropy 400 are an important benchmark for the state of giving, and how American donors are responding to the bad economy.

Sixty-eight percent of the Philanthropy 400 organizations that offered projections, say they expect giving to increase by a median of nearly 5 percent this year, while 32 percent, say they expect a decline in giving this year.

In The Chronicle’s ranking of the 400 groups, organizations collected a total of $70.3-billion last year, with most of the gains coming from contributions in the form of donated products or in stock gifts, which revived with the market recovery last year.

Browse the full list of the 400 charities that raised the most money and see the entire special report.

Here are some related articles published by The Chronicle that help put perspective on the current state of giving.

How The Chronicle’s Survey of America’s 400 Largest Charities Was Compiled

America’s Top Fund-Raising Groups Face Big Struggles

Why Some Charities Performed Better During the Recession

Connecting Donors With the Mission Takes on New Importance in Bad Times

Reaching Out to Minorities and People Around the World Pays Big Dividends

Seeking Support, Some Charities Zero In on a Rising Generation of Donors

Many Big Charities Struggle to Raise Money in the Bad Economy