Named “the sexiest woman in the world” in 2010 in a poll taken by Esquire magazine, Emmy®-nominated actress Christina Hendricks is reaching out in a final push to help raise $500,000 for the Make-A-Wish Foundation by November 30.
The first 10,000 participants to donate $20 before the deadline will receive a LATISSE® (bimatoprost ophthalmic solution) 0.03% free trial certificate to take to a doctor to determine if LATISSE® is right for them.
A campaign inspired by the tradition of blowing on an eyelash to make wishes come true, the LATISSE® Wishes Challenge has helped raise more than $390,000 for the Make-A-Wish Foundation, since its launch in June, but $110,000 is still needed to meet the campaign goal and help grant a wish in every Make-A-Wish® chapter across the country.
With only 1 day left until the campaign’s close, Hendricks, most known for her role as Joan Holloway in the AMC cable television series Mad Men, in partnership with Allergan, Inc. the maker of LATISSE® (bimatoprost ophthalmic solution) 0.03%, is urging women to help by donating a minimum of $20 at www.LatisseWishesChallenge.com.
In an exclusive interview, Hendricks discusses her involvement with the Make-A-Wish Foundation through the LATISSE® Wishes Challenge and why your donation can make a difference.
How long have you been involved with the LATISSE Wishes Challenge and the Make-A-Wish Foundation and what inspired you to get involved?
I joined the LATISSE Wishes Challenge campaign, which helps raise money for the Make-A-Wish Foundation, in June of this year – at the start of the campaign. But I’ve actually admired the Make-A-Wish Foundation, which helps grant the wishes of children with life-threatening medical conditions, since I was seven years old. At that time a girl in my class had her wish granted to meet actor Erik Estrada. Years later, I had the opportunity to meet Erik and I told him how amazed I was as a kid by what he did.
In my profession, I also wear a lot of makeup and false lashes, which take a toll on my own lashes. I was curious to talk to my doctor about LATISSE (bimatoprost ophthalmic solution) 0.03%, which is the first and only prescription treatment approved by the FDA that grows your own lashes longer, fuller and darker for those with inadequate or not enough lashes. When the opportunity presented itself to get involved in supporting the Make-A-Wish Foundation through the LATISSE Wishes Challenge and to grow my lashes with LATISSE – I couldn’t say no.
The LATISSE Wishes Challenge is aimed at women. Is there an opportunity for men to support the cause as well?
Absolutely! I want to encourage everyone to support the Make-A-Wish Foundation through LATISSE Wishes Challenge. One really neat thing about this campaign is the first 10,000 people who join and donate a minimum of $20 on www.LatisseWishesChallenge.comon or before November 3 0, receive a LATISSE free trial certificate to take to a doctor to see if LATISSE is right for them. With the holidays around the corner, I think this certificate makes a great stocking stuffer for a girlfriend, wife, sister or even mother. Recipients should take note of the December 31 expiration date and be sure to use the certificate before then!
The Make-A-Wish Foundation has granted more than 212,000 wishes. Do you have a life-long wish you hope to fulfill one day?
My lifelong wish, I suppose would be to have been a good person to others. To have been the best wife, friend, daughter, and philanthropist that I could possibly be. It’s the way you are treated and treat people every day that changes the world. Being good to one another makes each day better.
Speaking of wishes, what’s on your holiday wish list this year?
I don’t know what’s on my holiday wish list! I just moved into a new house, so everything seems to be about fixing it up. So I guess new windows are top of the list, although, I always like something pretty instead of practical.
Lastly, with only one day left to reach the $500,000 goal and grant a wish in every Make-A-Wish Chapter across the United States, what is the #1 thing you would like people to know about the importance of their donation.
It really takes support from a community of people to make one wish come true. Every donation goes to helping fund the resources it takes to grant a wish, including airfare, hotel and food. I’ve seen firsthand the impact a wish granting can have on a family and how happy the children are to have their wishes come true. It’s hard not to want to be a part of that. So I hope your readers will join me by donating a minimum of $20 on www.LatisseWishesChallenge.com by November 30 to help reach our goal. I really believe together we can make a difference in these children’s lives.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 62 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States. Visit wish.org and discover how you can share the power of a wish® with the Make-A-Wish Foundation.