In support of Breast Cancer Awareness Month, Project Pink, Inc. has announced its partnership with Sandals Resorts International and its philanthropic arm, The Sandals Foundation for its first-ever initiative to raise awareness of breast cancer among Caribbean women. The partnership will also provide needed support to those who are dealing with the disease.

Throughout October, the Sandals Foundation is collecting donations and designating them to Project Caribbean. All funds raised will go directly to joint efforts between the two non-profits to: provide educational materials about breast health/cancer to the Caribbean and to hold informational clinics within the region, using specially designed educational materials. These clinics will educate women on the risk factors of breast cancer, the importance of diet and exercise, tools for smoking cessation, and the proper screening needed to help prevent the disease. Project Caribbean will also work with local groups to fund on-site mammograms.

Additionally, Project Pink, Inc. will extend its Project Joy! program into the Caribbean. Project Joy! is a wish-granting program designed for the women and men battling the disease. Project Joy! will allow them the opportunity to enjoy an event or wish that they might have never had. It is intended to improve the quality of their lives in ways that the medical field alone cannot provide.

“We are very grateful to Sandals Resorts and The Sandals Foundation for their invaluable help in this effort to educate men and women about good breast health,” said Allison Caudle, founder of Project Pink, Inc. “Project Caribbean will most certainly help save lives.”

Heidi Clarke, Director of Programs for the Sandals Foundation, is also extremely positive about by the new project: “Breast cancer affects all of us but, particularly here in the Caribbean, there’s an even greater need to educate and spread the word about early detection. We are so delighted to be partnering with Project Pink, Inc. to do our part to influence women about the importance of maintaining a healthy lifestyle while affording them the educational information and tools to support breast health to ultimately save their life”.

Project Pink, Inc, and the Sandals Foundation plan to host the first Project Caribbean in Jamaica during the first quarter of 2012. To join Project Caribbean visit

About Project Pink, Inc:
Project Pink, Inc’s mission is threefold: to grant wishes to those living with Stage IV breast cancer, to provide college scholarships to children who lost a parent to breast cancer, and to educate young women about breast health for the purpose of preventing metastatic disease.

Project Pink, Inc., a Virginia 501(c)3 nonprofit corporation, founded in February 2011 with the goal of providing something new to the pink ribbon world. Project Pink, Inc. aims to reach beyond the “pink ribbon overload” and give Pink a Meaning. We encourage pro-activity and seek to empower women of all ages to protect their personal health by providing easy-to-read, understandable information about internal and external factors that can lower the risk of developing breast cancer. For additional information or to become a volunteer, visit

About The Sandals Foundation, Inc.
The Sandals Foundation, a 501(c)(3) nonprofit organization, was created to continue and to expand upon the philanthropic work that Sandals Resorts International has undertaken. It is the culmination of three decades of dedication to playing a meaningful role in the lives of the communities where we operate across the Caribbean. The Sandals Foundation funds projects in three core areas: education, community and the environment. One hundred percent of the monies contributed by the general public to the Sandals Foundation go directly to programs benefiting the Caribbean community. To learn more about the Sandals Foundation, visit online at


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