There have been many ongoing discussions about the use of social media and nonprofits. Nonprofit groups are increasingly using social media to reach supporters and raise money, however what is the real payoff? Well for those that do it correctly, the payoff is huge!
Social media managers, a job title that didn’t exist a few years ago, are using tools like Facebook and Twitter to bolster awareness about their charities and raise large sums of money in a short amount of time, even in today’s economy.
Here is an interesting read posted on 10/31/2010 in the Chronicle of Philanthropy that discusses how social media is effectively being used among some national organizations.