The Cheesecake Factory Serves Over 300 in East L.A. for Hunger Action Month

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September is Feeding America’s Hunger Action Month and to kick it off, The Cheesecake Factory prepared and served lunch last week to more than 300 low-income individuals and families at the Maywood Activities Center in East Los Angeles.

Actor Wilmer Valderrama of NBC’s “Awake,” actress Ali Landry of “Hollywood Moms’ Club,” television and movie star Eliza Dushku, and Grammy Award-winning recording artist Monica, along with others, showed their support by helping The Cheesecake Factory serve lunch in support of Feeding America and the Los Angeles Regional Food Bank.

“The Cheesecake Factory has been an enthusiastic partner for Feeding America,” said Vicki Escarra, President and CEO of Feeding America. “Year after year, we value their enduring financial support and inspired initiatives that help support our local food banks and reduce hunger in America.”

The Cheesecake Factory pledges to support Feeding America by donating $0.25 for every slice of its new Hershey®’s Chocolate Bar Cheesecake sold over the next year (September 1, 2011 through the end of August 2012).  The Hershey®’s Chocolate Bar Cheesecake debuted at The Cheesecake Factory’s restaurants nationwide on July 30, and features layers of chocolate cheesecake, moist chocolate cake and ganache, topped with a creamy chocolate frosting and chocolate chips.

The Cheesecake Factory has donated more than $2.1 million to Feeding America over the past three years which equates to approximately 14.7 million meals. It is estimated that proceeds from each slice of the Hershey®’s Chocolate Bar Cheesecake will be equivalent to at least 4 million meals for its network of local food banks.

“We are honored to continue our support of Feeding America,” said David Overton, Founder of The Cheesecake Factory. “We understand that hunger continues to be a serious issue for many Americans, and we are happy to provide financial support to Feeding America through the sales of our new Hershey®’s Chocolate Bar Cheesecake.”

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find them on Facebook at facebook.com/FeedingAmerica or on Twitter at twitter.com/FeedingAmerica.

Video footage and photos of the event are available at http://www.epklink.com/thecheesecakefactoryfeedingamerica.

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