L.A.’s “Honest – T” Raises cash for Nonprofits


In July, Honest Tea created pop-up stores across the United States to measure the honesty of cities and the web in a live social experiment. The Honest Experiment rated Los Angeles as 88% honest.

The Honest Approach calculated, in real-time updates, each city’s honesty percentage by visually tracking throughout the day how many people “left a buck for a bottle” or “took the bottle and ran.”  At the end of the day, they calculated final results by taking the amount of cash collected and dividing it by the number of bottles merchandised, which amounted to the city’s final honesty percentage.

The company does admit that some of their information may be slightly inaccurate as a result of larger bills being deposited, or in some cases, fake money or I.O.U’s issued.  Some people might have even boosted their city’s reputation by paying more than $1 per bottle!

Americans’ honesty was tested in twelve cities with Honest Tea’s Honest Cities campaign.  The honest dollars collected from the campaign were donated to three nonprofits, decided by Facebook fans.  Here is the full breakdown:

  • City Year – 2,779 (56% of the vote) will receive $5,000

Four out of five third graders in Southern California can’t read at grade level. 70% of students from Southern California’s 2,000 public schools are English language learners. And due to the lack of additional resources students that do not receive additional education support such as attending after school programs are 57% more likely to drop out of school and 27% more likely to become arrested.

City Year Los Angeles engages young people between the ages of 17 to 24 to serve a year of full-time service as a tutor, mentor and role model to help students and schools succeed by leading school-based service programs, youth leadership programs and community transformation.  For more information about City Year Los Angeles visit www.cityyear.org/losangeles .

Share Our Strength’s goal is to end childhood hunger in America. Summer is a challenging time for kids facing hunger. Although 21 million kids in the U.S. rely on a free or reduced-price school lunch during the school year, less than 3 million get summer meals when schools are closed. Only 1 in 6 eligible kids receive free summer meals.

Visit www.strength.org  to view local Share Our Strength restaurants, Food Banks, and community events.

Rails-to-Trails Conservancy’s mission is to create a nationwide network of trails from former rail lines and connecting corridors to build healthier places for healthier people. Visit www.railstotrails.org for additional information.


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